Of all the visual design I’ve done over the years, creating truly dynamic custom Brand Identities has always been my favorite process. From a marketing perspective, the power of brand can’t be overstated; particularly in today’s world where the behavior of end consumers is driven by brand story more than ever before. With markets having access to so many products and experiences, a brand’s origin, ethos, and appearance are often the main differentiators that inspire engagement. I’ve had the good fortune to create countless brand systems from the ground up, partnering with small and large businesses across the globe in a wide range of industries from consumer products to tailored services. From boutique rock-n-roll hotels on the Sunset Strip in Los Angeles and venture capital firms in Manhattan, to guided wilderness tours in Alaska and tropical yoga studios in Miami, I’ve helped create the face that businesses show to the world. It’s been my pleasure to turn these ideas into tangible entities, and the real reward is being there on their journey towards making their dreams a reality.