Throughout my career I’ve had the opportunity to influence the life of products in a variety of ways. Sometimes that’s looked like creating the graphics appearing on apparel, consumer goods, or merchandise. Other times that’s involved designing product packaging from scratch. In other instances it’s required developing marketing materials after a product is already born; helping to communicate, highlight and disperse it throughout the world. Whether it’s designing wine labels, graphic prints, or out-of-home touchpoints, the process of engaging with consumer products always comes with a unique set of challenges. Considering an object’s physicality, dimension, purpose, and aesthetic provides an extra layer to visual problem-solving that I find refreshing and rewarding.

Below are just a few examples of product-focused work I’ve created for my own clients, and clients of agencies I’ve worked for recently.